The King & The Viking 
Client: Beats
Role: Sr. Creative, Writer
Director: Bradford Young
Though LeBron James and Erling Haaland are at different part of their career, they share one thing in common. They don’t just hear the pressure, they revel in it and hunger for more. Because they both know that even when you’ve done it all, you’ll always feel the pressure to go out and do it again.

In this year’s holiday campaign, we showed how Beats Studio Pros connect both The King and The Viking to their support systems, and how that connection continues to fuel their legacies.

The Film