The King & The Viking
Client: Beats
Role: Sr. Creative
Director: Bradford Young
Client: Beats
Role: Sr. Creative
Director: Bradford Young
“The pressure... It’s a privilege”
Though LeBron James and Erling Haaland are at different parts of their career, yet they share one thing in common. They don’t just hear the pressure, they revel in it and hunger for more. Both know that even when you’ve done it all, you’ll always be expected to go out and do it again.
This year’s holiday campaign, gave the world an intimate look at two sports icons, highlighting the two unsung heroes who have fueled their successes for the first time– Mrs. Savannah James and Mr. Alfie Haaland. Using the launch of the Beats Studio Pros, we told a story about connection and its power to help inspire legacy.
PRESS: The NBA on ESPN, ESPN, Hypebeast, Complex, The Source, Essence, The Drum, Adweek, Goal, StupidDope, Versus
Though LeBron James and Erling Haaland are at different parts of their career, yet they share one thing in common. They don’t just hear the pressure, they revel in it and hunger for more. Both know that even when you’ve done it all, you’ll always be expected to go out and do it again.
This year’s holiday campaign, gave the world an intimate look at two sports icons, highlighting the two unsung heroes who have fueled their successes for the first time– Mrs. Savannah James and Mr. Alfie Haaland. Using the launch of the Beats Studio Pros, we told a story about connection and its power to help inspire legacy.
PRESS: The NBA on ESPN, ESPN, Hypebeast, Complex, The Source, Essence, The Drum, Adweek, Goal, StupidDope, Versus
The Film
The Reaction
Our film set Twitter on fire, quickly creating viral debates and chatter around Savannah’s contributions to LeBron’s career, and if ‘The King’ would actually be able to play in the league long enough to see his sons. The conversation became such hot discussion that it found its way onto the floor of The NBA on ESPN.
Beats x EAFC24 Launch
As the cover star for EAFC24, we partnered with the video game company to bring the story of The Viking to life in their Frostbite Game Engine.
Gamers were able to earn Founder status and receive in-game rewards including a permanent Erling Haaland item in Ultimate Team, as well as a custom pair of digital Haaland-inspired Beats Studio Pro Viking headphones.
Case Study
