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EYOB YIRGOU is a multidisciplinary creative shaping brands and campaigns through insightful, innovative, and culturally resonant ideas. Based in Brooklyn. Born in Austin. By way of Ethiopia.

With experience in gen-pop and multicultural advertising, I use an in-depth knowledge of entertainment, sports, and tech to make work that challenges the way people experience the world around them — and at a minimum, pokes fun at the human condition.



Select Clients

BeatsbyDre, NBA, WhatsApp, PlayStation, NBA2K, Ford Motors, The Big 12 Conference, Adidas Basketball, Under Armour, AWGE, Apple Music, Pepsi, Les Mills, Ciroc, Roc Skincare, Wrangler, Target, Panera, Nestle Crunch, Dave & Buster’s, Shipt, AndBox, The Last Prisoner’s Project, Vibes, Virgin Voyages, USHMM, JW Marriott, Black Archives, ITA Leisure

Awards/Honors

2025 Adweek Creative 100 Honoree
2025 One Club YoungGuns23 Finalist
Tribeca Film Fest Official Selection
1x AICP Award Winner, 4x Shortlist
1x Ciclope Award
8x Clio Sports Winner, 1x Shortlist
2x Clio Award Winner
1x One Club ADC Award Winner
3x Shots Awards Winner, 3x Shortlist
1x D&AD Shortlist
1x British Arrows Shortlist
1x NY Festivals Finalist
Projects archived projects in MoMA (Beats LTYH)
LIA Awards Creative Liaisons
AdColor Most Valuable Partnership, Translation x WhatsApp
Clios League of the Year, NBA, 2025
AdAge #1 Gen-Z Brand, Beats
3x AdAge Agency A-List, Translation
AdWeek Multicultural AOTY, Translation
AdWeek Mid-Sized AOTY, Translation
FastCo Most Innovative Agencies, Translation

Press

ESPN, NBA on ESPN, Fast Company, Vanity Fair, Vogue, Forbes, The New York Times, Hypebeast, Complex, The Source, XXL, Essence, USA Today, Fast Company, Adage, The Drum, It’s Nice That, LA Mag, The Observer, 

Experience

Formerly at MATTE Projects
Formerly at Mother NY
Formerly at Translation
*Currently at Wieden+Kennedy

Open to freelance opportunities

Contact
Email

Instagram

LinkedIn







“The south got sum’n to say”