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Eyob Yirgou
is an Ethiopian associate creative director, culturist, and writer, based in Brooklyn NY, who was born and raised in the overstated-yet-under-rated weirdness of Austin, Texas (and on the internet)

With experience in gen-pop and multicultural advertising, he aims to conceptualize, create, and comment on culture using an in-depth knowledge of sports, tech, and entertainment. He strives to challenge the way people experience the world around them, and at a minimum poke fun at the human condition. Eyob believes that unorthodox combinations are the antidote to cultural conformity, that Tupac still lives, and that self-written, 3rd-person bios sound more like obituaries than intros *RIP*

He’s eternally grateful to have been raised on the Hoopmixtape-era of the internet, The reign of Kobe Bryant, Bernie Mac, The District 05 Ducks, Hailu & Mulatu, and The College Drop Out


Select Clients
BeatsbyDre, NBA, WhatsApp, PlayStation, NBA2K, The Big 12 Conference, Adidas Basketball, Under Armour, AWGE, Apple Music, Pepsi, Les Mills, Ciroc, Roc Skincare, Wrangler, Target, Panera, Nestle Crunch, Dave & Buster’s, Shipt, AndBox, The Last Prisoner’s Project, Vibes, Virgin Voyages, USHMM, JW Marriott, Black Archives, ITA Leisure

Honors
Clio Sports - Athlete Storytelling - Gold
Clio Sports - Diversity in Storytelling
- Gold
Clio Sports - Film
- Gold
Clio Sports - Film Craft
- Shortlist
Tribeca Film Fest - TribecaX Official Selection
London International Awards Creative Liasions, 2024
AdAge A-List, 2022, 2023, & 2024
AdWeek Multicultural Agency of the Year, 2022
AdWeek Mid-Sized Agency of the Year - Finalist, 2023
Fast Company’s Most Innovative Companies in Advertising, 
2024
AdColor Most Valuable Partnership, 2023

Press
ESPN, NBA on ESPN, Fast Company, Vanity Fair, Vogue, Forbes, The New York Times, Hypebeast, Complex, The Source, XXL, Essence, USA Today, Fast Company, Adage, The Drum, It’s Nice That, LA Mag, The Observer, 

Experience

Formerly at MATTE Projects
Formerly at Mother NY
*Currently at Translation

Contact
Email

Instagram

LinkedIn







“The south got sum’n to say”