ዕዮብ
Select Clients
BeatsbyDre, NBA, WhatsApp, PlayStation, NBA2K, Ford Motors, The Big 12 Conference, Adidas Basketball, Under Armour, AWGE, Apple Music, Pepsi, Les Mills, Ciroc, Roc Skincare, Wrangler, Target, Panera, Nestle Crunch, Dave & Buster’s, Shipt, AndBox, The Last Prisoner’s Project, Vibes, Virgin Voyages, USHMM, JW Marriott, Black Archives, ITA Leisure
Awards/Honors
2025 Adweek Creative 100 Honoree
Tribeca Film Fest Official Selection
1x AICP Award Winner, 4x Shortlist
3x Clio Sports Winner, 1x Shortlist
2x Clio Award Winner
1x One Club ADC Award Winner
3x Shots Awards Winner, 3x Shortlist
1x D&AD Shortlist
1x NY Festivals Finalist
Projects archived projects in MoMA (Beats LTYH)
LIA Awards Creative Liaisons
AdColor Most Valuable Partnership, Translation x WhatsApp
AdAge #1 Gen-Z Brand, Beats
3x AdAge Agency A-List, Translation
AdWeek Multicultural AOTY, Translation
AdWeek Mid-Sized AOTY, Translation
FastCo Most Innovative Agencies, Translation
Press
ESPN, NBA on ESPN, Fast Company, Vanity Fair, Vogue, Forbes, The New York Times, Hypebeast, Complex, The Source, XXL, Essence, USA Today, Fast Company, Adage, The Drum, It’s Nice That, LA Mag, The Observer,
Experience
Formerly at MATTE Projects
Instagram
LinkedIn
Eyob Yirgou is an Ethiopian, Associate Creative Director, culturist, and writer, based in Brooklyn NY, who was born and raised in the overstated-yet-under-rated weirdness of Austin, Texas (and on the internet)
With experience in gen-pop and multicultural advertising, he aims to conceptualize, create, and comment on culture using an in-depth knowledge of entertainment, sports, and tech. He strives to challenge the way people experience the world around them, and at a minimum poke fun at the human condition. Eyob believes that unorthodox combinations are the antidote to cultural conformity, that Tupac still lives, and that self-written, 3rd-person bios sound more like obituaries than intros *RIP*
He’s eternally grateful to have been raised on the Hoopmixtape-era of the internet, The reign of Kobe Bryant, Bernie Mac, The District 05 Ducks, Hailu & Mulatu, and The College Drop Out
Select Clients
BeatsbyDre, NBA, WhatsApp, PlayStation, NBA2K, Ford Motors, The Big 12 Conference, Adidas Basketball, Under Armour, AWGE, Apple Music, Pepsi, Les Mills, Ciroc, Roc Skincare, Wrangler, Target, Panera, Nestle Crunch, Dave & Buster’s, Shipt, AndBox, The Last Prisoner’s Project, Vibes, Virgin Voyages, USHMM, JW Marriott, Black Archives, ITA Leisure
Awards/Honors
2025 Adweek Creative 100 Honoree
Tribeca Film Fest Official Selection
1x AICP Award Winner, 4x Shortlist
3x Clio Sports Winner, 1x Shortlist
2x Clio Award Winner
1x One Club ADC Award Winner
3x Shots Awards Winner, 3x Shortlist
1x D&AD Shortlist
1x NY Festivals Finalist
Projects archived projects in MoMA (Beats LTYH)
LIA Awards Creative Liaisons
AdColor Most Valuable Partnership, Translation x WhatsApp
AdAge #1 Gen-Z Brand, Beats
3x AdAge Agency A-List, Translation
AdWeek Multicultural AOTY, Translation
AdWeek Mid-Sized AOTY, Translation
FastCo Most Innovative Agencies, Translation
Press
ESPN, NBA on ESPN, Fast Company, Vanity Fair, Vogue, Forbes, The New York Times, Hypebeast, Complex, The Source, XXL, Essence, USA Today, Fast Company, Adage, The Drum, It’s Nice That, LA Mag, The Observer,
Experience
Formerly at MATTE Projects
Formerly at Mother NY
Formerly at Translation
*Currently at Wieden+Kennedy
Open to freelance opportunities
Contact
Email
