BLACK-OWNED BUSINESS CHALLENGE
BHM @ Mother
Role: Creative Direction

Everyone consumes Black, yet no one buys Black.

For BHM, we participated in an inter-agency challenge to buy more Black-owned goods. And like any good mother, we like to give unsolicited advice on how you should manage your money. We encouraged the rest of our agency to put their money where their mouth is, by creating a weekly social series, highlighting our favorite Black-owned businesses across the country.