HALL OF FOUNDERS
Client: Target
Role: Creative
Client: Target
Role: Creative
When you shop at Target, you leave with more than just “stuff.” You leave supporting hundreds of diverse entrepreneurs across the country, and building more of the world you want to live in.
Inspired by the formation of Art Kane’s, A Great Day in Harlem, and the stories of Black Wall Street, we wanted to bring to life Target’s Brand platform, What We Value Most Shouldn't Cost More, by celebrating how their minority-owned businesses are shaping communities across the country.
Inspired by the formation of Art Kane’s, A Great Day in Harlem, and the stories of Black Wall Street, we wanted to bring to life Target’s Brand platform, What We Value Most Shouldn't Cost More, by celebrating how their minority-owned businesses are shaping communities across the country.
The Film
Our decisions as consumers, not only have the power to lift small business owners, but also the communities they represent.
This film celebrates Target’s diverse entrepreneurs, by bringing their brands to the forefront.
Hall of Founders - Oculus Takeover
By blending the grand stature of traditional Hall of Fames with the story-telling of gallery spaces, we created an Oculus-sized Hall of Founders in NYC.
These spaces gave the public a chance to get to know the faces behind these brands while sharing the story of how each is paving a new path in their industry. Each Interactive OOH unlocked video that let you meet each founder and hear their story. Below are the assets.
