LEAN IN
Client: The National Basketball Association (NBA)
Role: ACD
Director: Salomon Ligthelm
Client: The National Basketball Association (NBA)
Role: ACD
Director: Salomon Ligthelm
“Every play could mean everything. To stay alive you can’t miss a game, you can’t miss a read, you can’t miss a shot... you can’t miss a thing.”
When the NBA Playoffs come around, they’re all-consuming.
Great games are on every night, and shining stars are on every stage. When everyone lean’s in the world comes under one roof.
In the words of Steven Tyler, this time of year, no matter where you are in the world, you “don’t wanna miss a thing.”
When the NBA Playoffs come around, they’re all-consuming.
Great games are on every night, and shining stars are on every stage. When everyone lean’s in the world comes under one roof.
In the words of Steven Tyler, this time of year, no matter where you are in the world, you “don’t wanna miss a thing.”
The Film