Client: Panera
Role: Creative, Writer, Blackhole of Beverages
Panera’s new Unlimited Sip Club lets you get UNLIMITED drinks and coffees for $8.99/month. That’s kind of crazy when you think about it. Which is why we wanted to show how crazy it’d be to try and comprehend this crazy deal. 

The Films
If you’ve ever heard of a deal that’s too good to be true? It probably is... unless that deal is the Unlimited Sip Clup membership at Panera.
With that being said, we know it doesn’t make it any easier to believe. 

At Panera ‘unlimited’ means unlimited. Which also means at any time. Which also means again and again and again. Get it yet?

The Panera You Pick 2
The You Pick 2 makes meals twice as fun, so we mixed, matched, and paired all our favorite food moods.

Unlimited Sip Club OOH

Mouthwatering Social
Scientists at RedditMD, told us that tapping and scrolling burns calories. We took it upon ourselves to make your feed extra cravable to keep you fueled up so you can keep it scrolling. 

With unlimited drinks all month long, the slurping sound of a cup running on empty, becomes a satisfying rallying cry for a refill.