RELEASE PAPERS
Mother Goods
Partners: Last Prisoner Project, Vibes, Cookies
Role: Strategist, Sr. Creative

“Until The Last Prisoner Is Free”

Though many states have made strides in legalization, there are still thousands of Black men and women in prison for breaking laws that are no longer on the books. This means that while millions of Americans smoke freely, many remain behind bars for the exact same action. In 2020, we used the hypocrisy of these laws to turn passive smokers into activists for cannabis clemency.

Visit our website to share your support.

PRESS: Forbes, The Die Line, It’s Nice That, LA Mag, The Observer, GDUSA, Benzinga, Mary



The Hypocrisy 
$15.7 million people are arrested for marijuana offenses in the last decade, $47 billion spent annually on the war on drugs,
$10.4 billion in legal marijuana industry sales for 2018 in the US, AND a President who plays both sides of the coin. 



The Mission
Tens of thousands of people are in prison for cannabis convictions. Many are in legalized states. Too many are people of color.
In partnership with The Last Prisoner Project, this pack of Vibes rolling papers was made to help smokers become activists.




Release Papers 
To hold the President to his word, we encouraged smokers to roll one to help release someone. 
These rolling papers lead smokers to the Last Prisoners Project’s petition for Cannabis Clemency, as well as spreading awareness of the injustices in the cannabis industry. 




The Website - Visit the link here




The Merch
Rolling trays that confront smokers, face-to-face, with the real lives impacted by unjust legislature.