THE LOOK FORWARD PROJECT x SJP
Client: ROC Beauty
Role: Creative
The proven power of optimism is a key step in ROC’s mission to change the way people relate to – and look forward to - their futures. Whatever age or stage of life you may be in, the power of perspective can affect your health, happiness, skin, and longevity.

Sarah Jessica Parker, acclaimed actress, and RoC enthusiast, partnered with ROC to unpack the evolving beauty standards in the entertainment industry for women and how she’s coped throughout her career. 



STILLS