⏭ Now Playing:
The King
and The Viking
Beats
Showing that even those who've won everything only hear what matters through the right pair, to launch Beats' flagship offering and most successful holiday campaign ever.
Winners have the shortest memory – The curse of tasting victory is that it makes you hunger for more, that's why pressure is a privilege worth chasing.
Though LeBron James (The King) and Erling Haaland (The Viking) are at different parts of their career, yet they share one thing in common. They don’t just hear the pressure, they revel in it and hunger for more. Both know that even when you’ve done it all, you’ll always be expected to go out and do it again.
This holiday campaign, gave the world an intimate look at two sports icons, highlighting the two unsung heroes who have fueled their successes for the first time – Mrs. Savannah James and Mr. Alfie Haaland. Using the launch of the Beats Studio Pros, we told a story about connection and its power to help inspire legacy.
Though LeBron James (The King) and Erling Haaland (The Viking) are at different parts of their career, yet they share one thing in common. They don’t just hear the pressure, they revel in it and hunger for more. Both know that even when you’ve done it all, you’ll always be expected to go out and do it again.
This holiday campaign, gave the world an intimate look at two sports icons, highlighting the two unsung heroes who have fueled their successes for the first time – Mrs. Savannah James and Mr. Alfie Haaland. Using the launch of the Beats Studio Pros, we told a story about connection and its power to help inspire legacy.
THE REACTION
The
film quickly sparked viral debates around Savannah's contributions to LeBron's career, and whether "The King" would actually play long enough to see his sons in the league.
The conversation set the internet on fire, eventually making its way onto the floor of The NBA on ESPN.EAFC INTEGRATION
And with Erling being the cover athlete for EAFC24, we partnered with the video game company to bring the story of The Viking to life in their Frostbite Game Engine.
Gamers were able to earn Founder status and receive in-game rewards including a permanent Erling Haaland item in Ultimate Team, as well as a custom pair of digital Haaland-inspired Beats Studio Pro Viking headphones.