Info — eyob.yirgou

EYOB YIRGOU is a multidisciplinary associate creative director shaping brands and campaigns through insightful, innovative, and culturally resonant ideas. Based in Brooklyn. Born in Austin. By way of Ethiopia. Currently at: Wieden + Kennedy.
Multidisciplinary creative shaping brands and campaigns through insightful, innovative, and culturally resonant ideas. Based in Brooklyn. Born in Austin. By way of Ethiopia. Currently at: Wieden + Kennedy.

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INFO

BIO

ዕዮብ Eyob Yirgou is a multidisciplinary, award-winning ACD and writer. Born in Austin. Based in Brooklyn. By way of Ethiopia.

His path into advertising started sideways. A brief flirtation with engineering school gave way to a summer studio art apprenticeship in New York — the brutal heat, the fumes, and the broken AC pointed him somewhere else. That somewhere else turned out to be Matte Projects, Mother, Translation, and currently, Wieden+Kennedy.

Across those stops, he's helped build and modernize the brands of some of the world's most influential companies in sports, tech, fashion, and entertainment — earning honors including the Adweek Creative 100, recognition across global advertising and film festivals, and a permanent placement in the archive at New York City's Museum of Modern Art — for ideas that live at the intersection of culture, commerce, and storytelling, earning their place through craft rather than interruption.

He's drawn to simple, provocative ideas that entertain and give people a new lens on the familiar. New thoughts that are usually found with brutal honesty, cultural context, and a healthy dose of stupidity along the way. The result is work that turns brands into cultural signals, finds new ways to say what hasn't been said, and makes advertising that doesn't feel like advertising (aka the fun stuff).

CONTACT

eyirgou@gmail.com

RESUME

Currently:
Wieden+Kennedy

Previously:
Translation
Mother
Matte Projects
Side Label Production

Freelance:
180LA/Lola ('26 adidas World Cup Anthem)
Zoned (Fortnite Partnerships)
19th and Park (New Biz)
ITA Leisure (Editorial Programming)
Inner City (Black Archives)

Education:
University of Texas

Full resumé on request

Available for freelance

CLIENT EXPERIENCE

BeatsbyDre
The National Basketball Association
Whatsapp by Meta
adidas global
Ford Motor Company
Ford Racing
Duolingo
Ikea
PlayStation
2K Sports (NBA2K)
The Big 12 Conference
Adidas Basketball
Under Armour
AWGE
Apple Music
Pepsi

Les Mills
Ciroc
Roc Skincare
Wrangler
Target
Panera
Nestle Crunch
Dave & Buster’s
Shipt
The Last Prisoner’s Project
Vibes
Virgin Voyages
JW Marriott
Black Archives
ITA Leisure

HONORS | AWARDS | PRESS

Recoginition:
Adweek Creative 100 Honoree
One Club YoungGuns23 Finalist
Tribeca Film Fest Official Selection
1x AICP Award Winner, 4x Shortlist
Induction in New York’s MoMA Permanent Collection
1x Ciclope Award
8x Clio Sports Winner, 1x Shortlist
2x Clio Award Winner
1x One Club ADC Award Winner
3x Shots Awards Winner, 3x Shortlist
1x D&AD Shortlist
1x British Arrows Shortlist
1x Webby Nominee
1x NY Festivals Finalist
LIA Awards Creative Liaisons

Agency/Brand Contributions:
AdColor Most Valuable Partnership, Translation x WhatsApp
Clios League of the Year, NBA, 2025
AdAge #1 Gen-Z Brand, Beats
3x AdAge Agency A-List, Translation
AdWeek Multicultural AOTY, Translation
AdWeek Mid-Sized AOTY, Translation
FastCo Most Innovative Agencies, Translation
FastCo Most Innovative Agencies, WK
Adweek AOTY, WK

Pubcliations:
The Hollywood Reporter
The New York Times “Popcast”
The NBA on ESPN
ESPN
Variety
Forbes
Vogue
Complex
Hypebeast
XXL
USA Today
Fast Company
Essence
Versus
Goal
The Source
StupidDope
IMDB
Yahoo
It’s Nice That
LA Mag
The Observer
GDUSA
The Die Line
Benzinga
Mary
Goal
OkayAfrica
Bella Naija
Greek City Times
Milwaukee Journal
Detroit Free Press
Adweek
Campaign US
The Drum
AdAge’s “Campaigns To Know About Today”
SHOTS Ad of the Week and Best of the Month
David Reviews (5 Stars)
MediaPost
Advert’s “Best Commercials”

Thank You, Come Again