EYOB YIRGOU is a multidisciplinary Associate Creative Director creating culturally resonant brands and campaigns. Brooklyn-based, Austin-born, Ethiopian-rooted.
Multidisciplinary creative shaping brands and campaigns through insightful, innovative, and culturally resonant ideas. Based in Brooklyn. Born in Austin. By way of Ethiopia. Currently at: Wieden + Kennedy.
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INFO
BIO

ዕዮብ Eyob Yirgou is an ACD and writer based in Brooklyn, born in Austin and raised by way of Ethiopia.

He found his way into advertising after a short-lived run at engineering and a summer art apprenticeship in New York. Since then, he’s worked at Matte Projects, Mother, Translation, and now Wieden+Kennedy, across sport, tech, fashion, and entertainment.

Across those stops, he’s helped build and modernize some of the world’s most influential brands across sport, tech, fashion, and entertainment — earning a spot on the Adweek Creative 100, recognition at global advertising and film festivals, and a permanent place in MoMA’s archive.

He’s drawn to simple, provocative thinking that entertains and gives people a new lens on the familiar. Ideas found through brutal honesty, cultural fluency, and a healthy dose of stupidity. Ultimately, the goal isn’t to make ads. It’s to make something with a point of view worth people’s time. Because most ads are shit, and that’s reason enough to try harder not to make shit.
 
CONTACTeyirgou@gmail.com
LinkedIn

RESUMECurrently:
Wieden+Kennedy

Previously:
Translation
Mother
Matte Projects    
Side Label Production

Freelance:
180LA/Lola ('26 adidas World Cup Anthem)
72 & Sunny (New Biz) 
Zoned (Fortnite Partnerships)
19th and Park (New Biz)
ITA Leisure (Editorial Programming)
Inner City (Black Archives)
New York Sunshine (Merch Creation)

Education:
University of Texas 🤘🏾 Full resumé on request
Available for freelance
CLIENT EXPERIENCEBeatsbyDre
The National Basketball Association
Whatsapp by Meta
adidas global
Ford Motor Company
Ford Racing
Duolingo
Ikea
PlayStation
2K Sports (NBA2K)
The Big 12 Conference
Adidas Basketball
Under Armour
AWGE
Apple Music
Pepsi
Nike ACG 
Les Mills
Ciroc
Roc Skincare
Wrangler
Target
Panera
Nestle Crunch
Dave & Buster’s
Shipt
The Last Prisoner’s Project
Vibes
Virgin Voyages
JW Marriott
Black Archives
ITA Leisure
HONORS | AWARDS | PRESS
Recoginition:
Adweek Creative 100 Honoree
One Club YoungGuns23 Finalist
Tribeca Film Fest Official Selection
1x AICP Award Winner, 4x Shortlist:
    Induction in NY’s MoMA Permanent Collection 
1x Ciclope Award
8x Clio Sports Winner, 1x Shortlist
2x Clio Award Winner
1x One Club ADC Award Winner
3x Shots Awards Winner, 3x Shortlist
1x D&AD Shortlist
1x British Arrows Shortlist
1x Webby Nominee
1x NY Festivals Finalist
LIA Awards Creative Liaisons

Agency/Brand Contributions:
AdColor Most Valuable Partnership,
    Translation x WhatsApp
Clio Sports League of the Year, NBA, 2025
AdAge #1 Gen-Z Brand, Beats
3x AdAge Agency A-List, Translation
AdWeek Multicultural AOTY, Translation
AdWeek Mid-Sized AOTY, Translation
FastCo Most Innovative Agencies, Translation
FastCo Most Innovative Agencies, WK
Adweek AOTY, WK

 Publications:
The Hollywood Reporter
The New York Times “Popcast”
The NBA on ESPN
ESPN
Variety
Forbes
Vogue
Complex
Hypebeast
XXL
USA Today
Fast Company
Essence
Versus
Goal
The Source
StupidDope
IMDB
Yahoo
It’s Nice That
LA Mag
The Observer
GDUSA
The Die Line
Benzinga
Mary
Goal
OkayAfrica
Bella Naija
Greek City Times
Milwaukee Journal
Detroit Free Press
Adweek
Campaign US
The Drum
AdAge’s “Campaigns To Know About Today”
SHOTS Ad of the Week and Best of the Month
David Reviews (5 Stars)
MediaPost
Advert’s “Best Commercials”  
© Eyob Yirgou. All Rights Reserved.
Thank You, Come Again