EYOB YIRGOU is a multidisciplinary associate creative director shaping brands and campaigns through insightful, innovative, and culturally resonant ideas. Based in Brooklyn. Born in Austin. By way of Ethiopia. Currently at: Wieden + Kennedy.
Multidisciplinary creative shaping brands and campaigns through insightful, innovative, and culturally resonant ideas. Based in Brooklyn. Born in Austin. By way of Ethiopia. Currently at: Wieden + Kennedy.
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Proving Grounds

Ford Motor Company

Re-establishing America's most iconic company in Formula 1 by proving that you're only as capable as what you're willing to take on.

Everyone wonders what they’re made of. Few go to the extremes to find out.
Ford returned to Formula 1 after more than 20 years away, but they never stopped racing. Across dirt, ice, mud, and sand, every extreme they conquered on the road was quietly preparing them for one thing: the return to the pinnacle. 

Founded, funded, and forged by a love of racing, Ford’s races on more surfaces than any other manufacture. Every extreme Ford conquers on the track helps to build more capable vehicles for the road. We showed that pursuit by bringing to life the fractions of a fraction of a second in the extremes, the moments that prove what doesn’t break you makes you better. 























© Eyob Yirgou. All Rights Reserved.
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