EYOB YIRGOU is a multidisciplinary creative shaping brands and campaigns through insightful, innovative, and culturally resonant ideas. Based in Brooklyn. Born in Austin. By way of Ethiopia. Currently at: Wieden + Kennedy.
Multidisciplinary creative shaping brands and campaigns through insightful, innovative, and culturally resonant ideas. Based in Brooklyn. Born in Austin. By way of Ethiopia. Currently at: Wieden + Kennedy.
⏭    Now Playing:
Projects           Index           Sandbox           Info
INFO

THE REACTION

The film quickly sparked viral debates around Savannah's contributions to LeBron's career, and whether "The King" would actually play long enough to see his sons in the league. The conversation set the internet on fire, eventually making its way onto the floor of The NBA on ESPN.







EAFC  INTEGRATION


And with Erling being the cover athlete for EAFC24, we partnered with the video game company to bring the story of The Viking to life in their Frostbite Game Engine.

Gamers were able to earn Founder status and receive in-game rewards including a permanent Erling Haaland item in Ultimate Team, as well as a custom pair of digital Haaland-inspired Beats Studio Pro Viking headphones.  





© Eyob Yirgou. All Rights Reserved.
Thank You, Come Again