EYOB YIRGOU is a multidisciplinary associate creative director shaping brands and campaigns through insightful, innovative, and culturally resonant ideas. Based in Brooklyn. Born in Austin. By way of Ethiopia. Currently at: Wieden + Kennedy.
Multidisciplinary creative shaping brands and campaigns through insightful, innovative, and culturally resonant ideas. Based in Brooklyn. Born in Austin. By way of Ethiopia. Currently at: Wieden + Kennedy.
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Win It All

2K Sports x Playstation

Launching the latest edition of basketball’s favorite video game by inviting gamers into a world of endless wins.

Being a winner in NBA2K on PlayStation goes beyond the
W-L columns. Whether it’s customizing your pre-game fit, or finishsing a season of MyPlayer every moment holds a potential win. These endless wins means there’s no limit to how often you can live our your hoop dream and feel everything that comes with your NBA fantasy. 

So whether you’re Jalen Brunson or a new dad with an old love of the game, with NBA 2K25 on PS5, anyone can WIN IT ALL at anytime.



























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