⏭ Now Playing:
The King
and The Viking
Beats
Showing that even those who've won everything only hear what matters through the right pair, to launch Beats' flagship offering and their most successful holiday campaign ever.
The curse of tasting victory is that it makes you hunger for more, that's why pressure is a privilege worth chasing.
Though LeBron James (The King) and Erling Haaland (The Viking) are at different parts of their career, yet they share one thing in common. They don’t just hear the pressure, they revel in it and hunger for more. Both know that even when you’ve done it all, you’ll always be expected to go out and do it again.
This holiday campaign, gave the world an intimate look at two sports icons, highlighting the two unsung heroes who have fueled their successes for the first time – Mrs. Savannah James and Mr. Alfie Haaland. Using the launch of the Beats Studio Pros, we told a story about connection and its power to help inspire legacy.
Though LeBron James (The King) and Erling Haaland (The Viking) are at different parts of their career, yet they share one thing in common. They don’t just hear the pressure, they revel in it and hunger for more. Both know that even when you’ve done it all, you’ll always be expected to go out and do it again.
This holiday campaign, gave the world an intimate look at two sports icons, highlighting the two unsung heroes who have fueled their successes for the first time – Mrs. Savannah James and Mr. Alfie Haaland. Using the launch of the Beats Studio Pros, we told a story about connection and its power to help inspire legacy.