Ford had spent a century building some of the most capable vehicles on earth, but somewhere along the way, the brand had lost its edge. Decades of off-road dominance, desert testing, and brutal proving grounds had been reduced to a dad brand. The challenge was to bring the goddamn factor back.

Henry Ford was a racer, and he knew there is no finish line in the race to become more capable. Every Ford vehicle is the sum of every test, every break, every rebuild that came before it. Generations of punishment in the world's most grueling places — places only those crazy enough to think they can make it even attempt — had quietly been building toward something.

So for Ford's first new global platform in over 15 years, Ready. Set. Ford., we ran one race through the years. The relaunch anchored around a single truth: you are only as capable as the challenges you put yourself through. Through the brutal lens of the Raptor lineup and Ford Racing's return, we repositioned decades of off-road pedigree as proof that the hard way is still the fastest way to become more capable.