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Listen To Your Heart
Beats
Giving the world a chance to listen into the inner drive of three generational icons to launch Beats' most innovative product yet.
The greatest athletes in the world don't perform despite pressure, they perform because of it. In the moments that matter most, when the crowd is loudest and the stakes are highest, the game speeds up and something strange happens: the best slow down. Their heart rates drop. They trust the one thing they’ve built throughout the career.
We brought together three of the greatest athletes alive — LeBron James, Lionel Messi, and Shohei Ohtani — not because of what they've won, but because of what they know. Three icons, three sports, three cultures, all pointing to the same truth: the secret to greatness isn't force. It's listening. The heart has guided them through the noise and continues to be their North Star.
Beats' most innovative product needed a launch as worthy of it.
The Powerbeats Pro 2 with heart rate monitoring gives every athlete access to that same signal, because when you're able to learn from and listen to your heart, you're able to hear from the only thing that knows what you're capable of.