EYOB YIRGOU is a multidisciplinary associate creative director shaping brands and campaigns through insightful, innovative, and culturally resonant ideas. Based in Brooklyn. Born in Austin. By way of Ethiopia. Currently at: Wieden + Kennedy.
Multidisciplinary creative shaping brands and campaigns through insightful, innovative, and culturally resonant ideas. Based in Brooklyn. Born in Austin. By way of Ethiopia. Currently at: Wieden + Kennedy.
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AWGE SRLo RELEASE

AWGE X Under Armour

Releasing A$AP Rocky’s signature sneaker by ressurecting the world it came from, and building the party it was made for.

Under Armour gave A$AP Rocky and his AWGE collective free rein to design a shoe that was entirely their own. Pulling from the skate and rave cultures that defined Harlem in the ‘90s, they decided to resurrect the silhouette of the iconic Osiris D3. Taking its name from its inspirations, the Skate Rave Lo was born.

We were tasked with creating a launch event that melded the shoe’s dueling inspirations and could live up to the hype of the shoe itself. Using the skeleton of the iconic RKO Theatre, we built out a three-floor experience, that blended the art of @himumimdead with a Berghain-esque skatepark.



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