UGO: A Homecoming Story
Client: WhatsApp
Role: Sr. Creative
Director: Rick Famuyiwa, Blessing Uzzi, DA Yirgou
“You can’t fully know who you are until you understand where you’re from.”

After a life spent in Greece and a career in the US, Greek-Nigerian NBA superstar Giannis Antetokounmpo was ready to see his Nigerian homeland for the first time. The long-awaited homecoming became a 30-minute documentary, titled after Giannis’ Igbo name, UGO.

In Nigeria, Giannis goes on a quest to understand his own identity. Through deeply personal revelations, first-time encounters with family members, and a series of cultural experiences, he gains a deeper understanding of his people, his heritage, and himself. Full of cultural pride and revelations of self-identity, one man’s story catalyzed the global diaspora to reflect on their own heritage and pursue deeper connections with their homelands no matter where they were from.

Watch on Amazon Prime Video

RECOGNITION:
TribecaX Film Festival Official Selection
Clio Sports GOLD - Athlete Storytelling
Clio Sports GOLD - Diversity in Storytelling
Clio Sports GOLD - Film

PRESS: Variety, Complex, Hypebeast, USA Today, Fast Company, EssenceAdweek, Yahoo, IMDB, OkayAfricaBella Naija, Greek City TimesMilwaukee Journal, 



The Trailer



The Full Film





Social Content Series 
On social, we produced a content series that continued to spotlight voices of the global diaspora, as they spoke on themes surrounding identity, culture, and belonging. 



Case Study