UGO: A Homecoming Story
Client: WhatsApp
Role: Sr. Creative
Director: Rick Famuyiwa, Blessing Uzzi, DA Yirgou
Client: WhatsApp
Role: Sr. Creative
Director: Rick Famuyiwa, Blessing Uzzi, DA Yirgou
“You can’t fully know who you are until you understand where you’re from.”
After a life spent in Greece and a career in the US, Greek-Nigerian NBA superstar Giannis Antetokounmpo was ready to see his Nigerian homeland for the first time. The long-awaited homecoming became a 30-minute documentary, titled after Giannis’ Igbo name, UGO.
In Nigeria, Giannis goes on a quest to understand his own identity. Through deeply personal revelations, first-time encounters with family members, and a series of cultural experiences, he gains a deeper understanding of his people, his heritage, and himself. Full of cultural pride and revelations of self-identity, one man’s story catalyzed the global diaspora to reflect on their own heritage and pursue deeper connections with their homelands.
Watch on Amazon Prime Video
RECOGNITION: TribecaX Film Festival Official Selection
PRESS: Variety, Complex, USA Today, Fast Company, Essence, Adweek, Yahoo, IMDB, OkayAfrica, Bella Naija, Greek City Times, Milwaukee Journal,
After a life spent in Greece and a career in the US, Greek-Nigerian NBA superstar Giannis Antetokounmpo was ready to see his Nigerian homeland for the first time. The long-awaited homecoming became a 30-minute documentary, titled after Giannis’ Igbo name, UGO.
In Nigeria, Giannis goes on a quest to understand his own identity. Through deeply personal revelations, first-time encounters with family members, and a series of cultural experiences, he gains a deeper understanding of his people, his heritage, and himself. Full of cultural pride and revelations of self-identity, one man’s story catalyzed the global diaspora to reflect on their own heritage and pursue deeper connections with their homelands.
Watch on Amazon Prime Video
RECOGNITION: TribecaX Film Festival Official Selection
PRESS: Variety, Complex, USA Today, Fast Company, Essence, Adweek, Yahoo, IMDB, OkayAfrica, Bella Naija, Greek City Times, Milwaukee Journal,
The Trailer
The Full Film
Social Content Series
On social, we produced a content series that continued to spotlight voices of the global diaspora, as they spoke on themes surrounding identity, culture, and belonging.
Case Study