UGO: A Homecoming Story
Client: WhatsApp
Role: Sr. Creative, Writer
Director: Rick Famuyiwa, Blessing Uzzi, DA Yirgou
Client: WhatsApp
Role: Sr. Creative, Writer
Director: Rick Famuyiwa, Blessing Uzzi, DA Yirgou
In this deeply personal documentary we followed Greek-Nigerian NBA superstar, Giannis Antetokounmpo, on his first trip to Nigeria. After years of global fame under the moniker the Greek Freak, he craves a deeper connection with his Nigerian roots.
In Nigeria, he experiences where his family story started and why he is the way he is. By going home, he finally connects to all his cross-cultural identities—Giannis, The Greek Freak, and his proud Nigerian self Ugo.
In addition to the documentary we produced an accompanying social content series and collection of cutdowns that continued to spotlight the voices of the global diaspora.
In Nigeria, he experiences where his family story started and why he is the way he is. By going home, he finally connects to all his cross-cultural identities—Giannis, The Greek Freak, and his proud Nigerian self Ugo.
In addition to the documentary we produced an accompanying social content series and collection of cutdowns that continued to spotlight the voices of the global diaspora.
The Trailer
The Film